Telefonica Mobility Suite, Digitalizing Enterprises
By Angel Barrio, CEO, Telefonica USA
The spread of digital technologies from IT departments to business areas has presented companies with unprecedented benefits and opportunities: new sales channels such as e-commerce have been created, marketing campaigns have now expanded their reach and personalization, companies can listen and interact with their clients through social networks and the creation of global supply chains increase productivity and reduce costs.
This digital revolution presents both opportunities and challenges for all businesses, but avoiding the digital transformation can mean losing competitiveness, productivity and ultimately, business decline.
The mobile environment plays a key role in this transformation. It is one of the main enablers to digitize a business allowing it to expand its benefits whenever and wherever it is needed. Mobile First strategies are based in these paradigms to promote mobile screens as the main tool to foster digitization benefits.
Telefónica’s Enterprise Mobility Management (EMM) suite is focused on providing all of the tools and products to help our customer digitalize their company and overcome the challenges that this transformation can bring.
Mobile Workplace, Ubiquitous Business and Customer Relationships
Mobility is becoming more widespread than ever with increasingly profound implications for the entire business operations. Our motto is to help our customers become a Mobile First Enterprise, supporting their business transformation to the new digital world and going beyond connectivity. At Telefónica USA we believe that the challenges around EMM cover three main topics: Mobile Workplace, Ubiquitous Business and Customer Relationships.
The Mobile Workplace is more than just a technological evolution of the traditional workplace: it is a business strategy that more and more organizations are introducing in order to improve smart workers’ productivity. Enterprise mobility is a key lever for facilitating a Mobile Digital Workplace and making smart workers outperform. Mobile Technology is changing the way we approach our work, it is making it easier to combine personal and professional life and it is boosting employee productivity. The main challenges a company has to face are: the deployment of a Mobile First Strategy keeping employees ready to work anywhere, anytime; the increase of employee productivity boosting collaboration across different areas; the BYOD scenarios managing personal and professional usage and costs in one device; and, last but not least, keep everything in a safe environment where data loss and security threats are kept away from the business.
The Ubiquitous Business concept in a digital business is mainly related with the mobilization of the business processes. This allows employees to accomplish their different tasks, access the different company systems and business data all from their mobile devices - anytime, anywhere.
Our service portfolio enables you to take advantage of the opportunities this brings by helping you control and manage your users and devices securely, wherever they are
A ubiquitous business has permanent connections between the different systems that run the business and the employees who need to access to them in a seamless manner. This access is not just reaching the content but the possibility to run the processes, insert and retrieve data but also launching other processes like request validations, digital signatures and everything we commonly perform in a desktop at the office. That mobilization will maximize the efficiency and allow the business growth and even allow new business models to develop.
However, this mobilization carries its own challenges. It is necessary to manage the employee access rights in complex and global environments, granting who, when and how processes are accessed and overcoming one of the biggest concerns-security. There are two sides to consider when discussing security around mobilization: the mobile device and the business systems. On the side of the mobile device and connected with the Mobile Workplace we must guarantee the continuity of the device as a primary working tool; that means to protect it from common and new threats that particularly affect them. On the side of the company systems we must guarantee that a threatened device cannot access company systems and networks until the threat has ceased. Due to the nature of the mobile operating systems some threats cannot be removed automatically so there must be tools to isolate these threatened devices from accessing the company’s systems and networks.
Once we have provided the employees with the proper mobile workspace, giving them the tools to run the business process anywhere and anytime, and always providing complete peace of mind that the environment and systems involved are safe, the next topic to consider is the relationship with their customers. By customer relations we include any relationship and communication that companies need to establish with all of their stakeholders, not only customers, but also providers, employees, partners or shareholders.
The key for this topic is to integrate a short message channel in the company processes and systems to provide the company with an effective, secure highly impactful way to communicate with customers. The SMS channel is an effective channel compared with its competitors where a high impact rate with a high percentage of messages read (higher than 90percent), and provides a secure way to implement different business processes such as customer acquisition, two factor authentication, and commercial campaigns.
The integration of this channel within the company systems means the communication is achieved seamlessly avoiding manual intervention and even allowing a both-way channel to interact with the final recipient of the message. In additional if the company needs an effective way to create complex commercial campaigns and include more channels than a SMS, a campaign manager solution can enable complex and high volume automatic interactions programmed to a bulk amount of recipients. Among these new channels, one of the most demanded services and one Telefonica is using as a key driver for a ubiquitous business are push messages for applications. These applications provide a more innovative, direct, less invasive and more persistent service. These kinds of solutions normally focus on commercial campaigns, but they are not limited to it; EMM can provide the tools and channels but the use cases are provided by the customers, enabling exciting new business models for enterprises eager to digitalize their business.
E2E, Covering the Whole Life-Cycle of the Products
The set of products and services offered under an EMM portfolio are often complex to manage and operate. The huge amount of features included creates solutions that are complex to setup, integrate and operate. Furthermore, some of the features included require a 24x7 operation to react to critical events (Such as a stolen device with sensible information that needs to be blocked or wiped-off immediately) Both issues require a trained, dedicated team to operate the solutions on a 24x7 basis. To avoid this and help to turn CAPEX into fully determined OPEX, Telefónica offers these services in a fully security managed scheme. By E2E we mean we cover everything from the initial setup, integration, support, management and operation of the whole solution covering the whole life-cycle of the products.
Mobility is now an integral component of the normal working day for enterprises. Our service portfolio enables you to take advantage of the opportunities this brings by helping you control and manage your users and devices securely, wherever they are.
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